Ipsos Insight

Chicago, IL

June 2024 - August 2024

My Role
Mixed Methods UX Intern

As an Intern at the UX Labs of Ipsos, I was responsible for collaborating with Senior Researchers & Vice Presidents on Field Research, Report Development and Project Delivery to clients.

I was a part of a Fortune 50 Tech company's Client Account at Ipsos where I participated in a range of Accessibility & VR/AR Research in collaboration with various branches of the client company.

Disclaimer

Given the sensitive nature of the project data and active Non-Disclosure Agreements, I do not own nor can disclose any of the data for any of the client projects.

An excerpt of my time at Ipsos through the lens of an Internal Project
Disability Studies for Accessibility Symbols
An internal project geared towards understanding the perceptions of Accessibility symbols among the disability cohort.

An end-to-end Research project which I Co-Led with another Intern, we managed to conduct User Interviews with Co-Design sessions with more than 25 participants on how technology could be used to communicate apparent & non-apparent disabilities through symbols.

The project resulted in the submission of a pictorial paper to DIS 2025.

Reflections

The depth of AX research needed in the Industry

The Internship exposed me to a range of new things in context to UX research considering I come from a background of Design Consulting. Formal methods were something I had been longing to learn and Ipsos gave me the opportunity to not only learn but also implement my learning in a fast paced client first environment. My learning was not only limited to the client first side, but also on the self development side, as a result I successfully completed my Notetaking & Moderating Training for UX methods under ISO certified instructors.