PKPL Entertainment

Remote | Chennai, India

February 2022 - May 2023

My Role
Lead Product Designer

As the Lead Designer and Researcher, I was responsible for Market Research, User Research and subsequent product development of a Gamified Fitness product consisting of a mobile app, game controllers & attachment devices for exercise bicycles.

I worked directly with the CEO and a team of 3 Designers & Engineers to deliver a 0 → 1 build on a gamified fitness product ecosystem ranging from hardware components to software activated and operated by hardware components. I also mentored 2 Junior Designers & 1 Engineer throughout the tenure.

Disclaimer

Given the sensitive nature of the project data and active Non-Disclosure Agreements, I do not own and can only disclose partial data not sensitive in nature. The below section explains a few Hardware UX oriented accomplishments for the client and project.

UX for Hardware

A few highlights from my time at PKPL Entertainment

The Research - Design - Development Process

A hyper-collaborative process of Research - Design - Development between designers, engineers and business owners.

01
User Testing & Interviews

Identifying the appropriate user for our product proposition and subsequently interviews with primitive prototypes.

02
Hardware UX: Form Design

Designing & Developing hardware components with a team of Engineers & Industrial Designers for Proof Of Concept & Validation

03
Software UX: Gamification

Translating hardware design language to software space and implementing gamification components.

Art Direction: Product Vision Board

A carefully crafted Vision Board informed through extensive market research which inspired a range of design languages for the ecosystem.

Hardware UX: User Research

An extensive user research study focused on understanding optimum ergonomics for game controllers when mounted and used on exercise equipment.

Hardware UX: Form Ergonomics

A design activity informed through artistic and technical insights to derive forms comfortable for fitness oriented activities simultaneously considering manufacturability.

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